NIKE

Forge designed the Lebron James “Chamber of Fear” retail display package as part of an Asia-Pacific regional launch by Nike. To get there, we hired a photographer to shoot the shoji screen backdrop and put together this 70’s "fighter-flick" style set drawing inspiration from classic 70’s Kung Fu B-movies. The graphics were designed to illustrate a hand-to-hand battle which had just taken place on the screened stage. We provided art-ready files to locations across Asia allowing them to customize their own scenes based on the localized needs.